CLIENT
United Nations Women
BRIEF
Develop a campaign that confronts the challenges facing feminism and the movement towards gender equality, with the aim to change people’s attitudes and beliefs towards the issue.
IDEA
Both men and women face challenges and confusion when identifying as a feminist, as it is associated with a number of different movements and ideas. While the definition is simple, it has become confused and complicated, and I thought the most effective approach would be to ask direct questions to ‘Start a Conversation,’ and understand why feminism had become a dirty word, by asking people to seek their own meaning and definition for the movement, and choose for themselves whether they identified with feminism.